How to Develop Your Own Unique Blogging Voice (Free Checklist!)

If you’ve never blogged for your online business, now is a good time to start.

Blogging is everywhere and content is being pumped out like never before. It’s hard to find your place online without your voice. In this post I am going to share with you how to develop your own unique blogging voice. 😉

When it comes to writing for the web, you need to have a good solid direction and style for your audience. The way in which you create content can have a huge effect on your success. With that said, how do you find your unique blogging voice? Here are some tips and tricks to get you started:

Be You & Be Original.

All the really good bloggers and writers have two things in common:

They’re themselves when they write,
and they write original content.

Trying to be someone you’re not will show through your writing and will kill your readership and engagement. Also, trying to rip off someone else’s content by switching around a few things is even worse – don’t do it!

You can always get better at writing for the web. What you can’t do is try to fool someone and be someone else. It won’t work out for you in the long run.

Write for Your Readers.

Do you know who your readers are? Their age? What they like to do with their free time? Do you know what they like to buy?

Writing for your reader can help you to find and develop your own unique blogging voice. If you have a fitness blog, for example, you should write about fitness, right? Well, too often I see many bloggers and content creators go way off topic of their target demographic.

You need to stay on point and always write for the readers and your audience. This brings me to my next tip.

Create a Topic & Style Guide for Your Blog.

One of the best things you can do in finding your own unique blogging voice is develop a topic and style guide.

A topic and style guide is essentially a way to make sure your writing stays consistent. If you look at your biggest competitors, they don’t just write content for the sake of writing, they have a set of rules they follow when creating content.

A topic and style guide will fast-track you to develop your unique blogging voice and set you up to a new blogging standard. The topic and style guide will let you know if your posts/images/colors/layout/social messages and many other elements fit your brand.

Your topic and style guide will be your go-to checklist for making sure you stay on point.

Download The Topic and Style Guide Checklist:

Write Consistently (every day).

There’s nothing better for finding your voice than writing every day. When you approach writing for the web seriously, you should write every day. More importantly, you should always write content that has a purpose.

For example, whenever I write, I always have an end goal for the piece of content I am writing. Don’t just write to say you write a lot, write content that you will publish and make something of.

A great way to keep track of your writing is to have a word tracker sheet.

If you’ve never written consistently, then you could try to shoot for 300-500 words per day.

If you’re more of a seasoned blogger, then you could shoot for 1,000 words or more per day. I know some bloggers that pump out 5,000+ words per day! The more words you can write, the better. However, the real power comes from consistency.

Try to write every day; it will pay off big time. 😉

Read & Learn More.

If you don’t like to learn and read, then I’m not sure you’re going to be able to keep up with blogging. To be a player in the space of blogging, you need to learn. As humans, we want to develop and expand our knowledge; it’s basically a human trait that we’re all born with.

Reading and learning more will do a few things for your blog:

1. Allow your readers to learn, which in turn keeps them coming back for more.

2. Gives you the ability to write and create content faster.

3. Gives you the power to connect with people by finding your inner blog voice.

Reading and learning should be a big part of your content creation; the more you learn, the better you can talk and write. I myself have reached where I am now by learning and reading. Books for me are a drug and I love to read like it’s going out of style.

The reason why I love to learn so much is because knowledge is power, my friend. Check out this article I wrote on The 3 Reasons Why I am a Book Whore.

Write Like You Talk.

To really start to find your voice, you should always write how you speak. Whenever you get finished with a blog post, you should always read it back to yourself out loud. Writing and editing are not the same thing at all. Before you hit that publish button, read the post back to yourself.

When you’re reading your article back to yourself, does your personality come through? Is your article speaking to the right reader?

The more truthful you can be towards yourself when you sit down to read your creations, the better your final published content will be. If your content sounds boring, hard to read, or just falling short of “okay,” then chances are that your readers will leave without hesitation.

Write like you talk, write with your personality, and cut out everything else that isn’t GREAT! 😉


Having a unique voice when you write is important. Finding your unique blogging voice is a process that takes time, but don’t give up. I myself had to write almost 100 blog posts before I really started to find my own unique blogging voice.
Yeah, 100 posts may seem like a crazy number (well, it is a crazy number), however, there are some people that find their unique blogging voice in a few posts or a dozen or so. Not everyone needs to write 100 posts to find their spot on the web when it comes to their unique blogging voice.

Some benefits you will gain once you start having a one of a kind voice for your blog are:

You attract the best kind of readers.
Having readers is one thing, but having readers who engage, comment, opt-in, and buy stuff from you is far better.

You create more impact.
Having more reach and a deeper connection with your audience is what every blogger wants. Having and developing a unique voice is what makes that happen.

The trust factor with your audience grows.
It’s always true that when you really connect and befriend a blogger; you trust them more. This goes smoother when you have a unique voice behind your blog and brand.

You enjoy writing and creating way more.
Writing content for anything isn’t all that complicated, but when you write content that isn’t “you” it’s harder to deliver stellar content. When you write with your unique voice, it becomes much more fun to write and create (and it happens a lot faster).

The best advice I can give to you is to follow the stuff I went over in this article because it will help you find your own voice for blogging faster. What you don’t want to do is write 100 posts like myself before you find your unique blogging voice. 😉

If you have no ideas on what to blog about you can check out an article I wrote: 107 Blog Topic Ideas to Start a Blog That Matters.

Thanks so much for reading, please share the link for your blog in the comments section below. And please feel free to share with me your tips for finding your voice on your blog.

Also, don’t forget to download The Topic and Style Guide Checklist below.

Talk soon,

Scott “learning is my drug” Hurtado