Strategies For Creating Epic Content People Will Love

Have you heard the saying that the more content you create, the better?

Well, it’s not true!

Creating content to get noticed isn’t enough anymore. You have to create EPIC content to ensure you break through all the noise out there. There’s also one more key part and I will share what that is within this blog post.

I am sure you have browsed through the internet and seen your fair share of garbage content that’s so bad it hurts your eyes when you come across it.

Why is it that people take the time to create such terrible content on a daily basis? Why do people spin articles and create hundreds of posts that are useless to the end reader? Well, they’re trying to capture people’s attention, but they’re going about it all wrong.

In this post, we’re going to look at the strategies you can use in your content creation to make people fall in love with your work from the start. You can apply what you learn in this article to your blog posts, podcasts, videos, ebooks, or anything else you create for people to consume and enjoy.

Don’t be like the thousands of other content creators out there that release garbage content that gets little or no results. Learn from what I will teach you here in this post and apply it to your content creation calendar.

What you will learn from this article:

Characteristics of epic content

  1. How to build trust before the call to action
  2. Why you shouldn’t be scared to spend a little money
  3. How to find your mission with your content creation
  4. How to create a good call to action
  5. What to do after you create your content

I can tell you with 100% accuracy that no one is looking for “average” content anymore (basically content that will just get the job done).

What people are looking for is content that’s OUT OF THIS WORLD!

The best kind of content is one that’s on fire and something that either takes people’s breath away or makes them get to work on whatever the content was about. What people are looking for is not the same old content they get every day in their news feeds and inboxes.

Why would anyone want to read your article on something that’s already covered by a thousand other people saying the same thing? I am sure you’re catching my drift here; people want the content that’s worth its weight in GOLD; content that’s EPIC and jumps off the page!

A Look at the Characteristics of Epic Content

Not all content creation is created equal so let’s take a look at the most common characteristics of epic content.

It offers actionable information to the reader.

  • It’s evergreen or timeless (has a long shelf life).
  • It has lots of people sharing it/talking about it.
  • It’s considered the authority among the rest.
  • It is trustworthy and credible.
  • It delivers results to those who consume it.
  • It illustrates storytelling, and has loops and hooks.

According to HobSpot, there are 44 types of content:

types-of-content

Let’s take a look at some strategies you can start using in writing your content.

Writing is a no-brainer; however, writing really good content can be a bit tricky. And you have to keep writing good content in order to get results. However, when you combine good content with connecting with the movers and shakers in your market, you can get a lot better results.

How to Build Trust before the Call to Action

In the digital age, it’s not hard to connect with new people looking to get what you’re offering.

The problem here is that most content creators try to push what they have onto someone before asking. No one likes to be sold and it’s even worse when you are told to buy or download something that you know nothing about.

The best strategy is to give them something worth consuming before asking them to do something. You have heard me talk about this multiple times so I won’t go into depth on this topic because it’s pretty straightforward.

If you write your articles with a call to action before any real content, it’s going to turn people off.

I do recommend that you add a call to action within the first thirty percent of your article, but not right at the top because this will most likely have a negative effect.

Here’s the best ways on how you can build trust before delivering your call to action:

  1. Provide real value for free.
  2. Display endorsements by trusted sources/people.

You must build trust before delivering your call to action in everything you do, whether it’s a blog post, newsletter, video, or ebook .

Don’t Be Scared to Spend a Little Money

I’m sure this strategy is an obvious one, but it’s underutilized by so many entrepreneurs.

The notion here is that if you have a little money to spare, then explore your options. There are plenty of tools I use each day to help me reach more people. I myself can’t do what I do online without the tools I use.

Now, I am not talking about you going out and blowing thousands of dollars on something you don’t know much about. What I am talking about are things that can actually help your business grow.

For example, there are tools like Scrivener that can help you manage all your writing projects in one place. You might also find Grammarly helpful in editing your articles. There are tools as well to help you understand what people are searching for and what might be a good subject to write about based on your competitors’ sites.

I like to use BuzzSumo which finds the most shared content online and who the key influencers are in my market. This is a great tool not only to find all the great articles within your market, but it also gets your ideas flowing.

You can also check out another one of my blog posts and learn How to Create a Killer Blog Post in 4 hours Flat which will help you with creating, writing, and delivering epic blog posts.

The power of putting some money into your writing budget can go a long way in your efforts to make people actually want to read and consume your content. Heck, if you start utilizing some of the amazing tools you have available to you, you will really start to see great results.

How to Find Your Mission in Content Creation

You might have heard me talk about this strategy before in another article and I think it’s important to go over it again even if I am repeating myself.

Make it a mission not a label!

There are many businesses that are constantly pushing their products and services on people. What they fail to understand is that readers don’t care about labels, products, services, or all the features and benefits they have. What we do care about is the mission that those businesses stand behind.

If you look the market out there, you will see that there are hundreds if not thousands of other businesses you’re competing with. If you try to make yourself be known as another internet marketer (label) doing just what they are doing, why would anyone care to listen to what you have to say?

When you make what you do a mission (and not a label), people will stop in their tracks to listen to every word you have to say.

Like I mentioned in another article I wrote on this subject (How to Become an Authority and Not Another Expert), it all comes down to you finding what your mission is, and once you find it, you’ve got to push for it with all your worth or die trying. When you do that, you don’t just become another expert in your field; you become the source that everyone turns to.

Don’t just be another software company; be Microsoft.

Don’t just be another internet marketer; be Brian Clark.

Don’t just be another talk show host; be Oprah.

Take a look at Amazon—they didn’t just increase online book sales, they changed the game because of their mission. That’s where having a label dies and having a mission takes over.

Questions you can ask yourself to define your content creation:

  1. What’s my purpose for creating content?
  2. Why does my content exist?
  3. Who am I going to serve?
  4. How am I going to serve those readers?
  5. What problem(s) do I want to solve?
  6. What compelled me to start creating content that adds value?
  7. How do I add value to my readers’ lives?
  8. How do I want to make my readers’ lives better?

When I first started in my industry, I never labeled myself as a marketer because some people will have predetermined thoughts on what I do online (which is most likely a scam artist that steals people’s hard-earned money).

I don’t want to be like anyone else out there, I wanted to be Scott the entrepreneur who is one of a kind. I built my business and reputation on my mission because a label can’t show people what I do. It’s just another category you get stuck into which can then give people the wrong assumption of who you are and what you do.

My mission is to get people fired up and to inspire the hell out of everyone wanting to have more for themselves. Not only do I inspire people, I also give them the tools to make it happen for themselves.

Not many people are doing what I do.

They also don’t have the same story as me and that’s why having a mission is so powerful. I let people know that my mission is to give straight talk and results without the bullshit you see everywhere else.
So don’t label yourself and instead create a mission for others to start recognizing you as you want to be recognized—an authority.

Be real and you will naturally attract your mission.

How to Create a Good Call to Action

In business, getting people to do what you want them to do is always going to make you come out on top. However, the worst thing you can do is to have no call to action.

Having no call to action is like selling something that can’t be found in the store. It’s never going to be purchased because no one can find the damn thing. Having no call to action is going to result in the same outcome (never getting anyone to convert).

So the first rule is to always have a call to action of some kind within your content.

Your call to action could be you telling them to subscribe on your YouTube video, telling them to download an in-depth ebook at the end of your blog post, or simply stating they should like your Facebook page.

Call to actions are important, but the real question is: how do you create good ones?

The 7 rules for an effective call to action:

  1. Make it believable
  2. Make it feel safe
  3. Make it irresistible
  4. Make it timely
  5. Make it worth the exchange
  6. Make it easy on the eyes

Let me explain each of the above.

1. Make it believable
This one is self-explanatory. Don’t make your call to action state something that just sounds too incredible because it’s not going to get many people to convert. For example, after someone watches your YouTube video, you ask them to subscribe and you will give them $100 in exchange.

Even if they do subscribe, I don’t think you will be able to deliver. Better to make your call to action believable.

2. Make it feel safe
Everyone likes to feel that they will be safe. You can make someone feel safe in performing your call to action by stating that thousands of people before them have bought, opted in, or shared your article on Facebook, among others.

Another example of making someone feel safe is placing a simple text that reads “I hate spam and your email is safe” below your opt-in buttons to subscribe.

3. Make it irresistible
There are a few ways you can make your call to action irresistible. Making something irresistible could mean that the outcome is plain as day to see (e.g., “Subscribe and you will get $100 off on your next order”).

You can also make it irresistible by alleviating a deep pain your prospect might have and satisfy a deep desire they have (e.g., “Subscribe and learn how to become financially free in 21 days”).

4. Make it timely
Your call to action should state something like: “Enter your email and I will immediately send over your free steps to x, y, and z.” It should not say something like this: “Enter your email and I will send over your free book sometime next month.”

Believe it or not, I’ve seen someone have a call to action like the last one. Crazy, right? I mean, who would be enticed to subscribe with such a call to action?

5. Make it worth the exchange
No one wants to pay $97 to gain access to a seven-page ebook. Someone will be much more likely to give you their email in order to get an ebook valued at $97 for free. Make your call to action worth the exchange.

Make the value outweigh the perceived or real cost.

If you ask someone to share your YouTube video, you need to make it worth their time and effort. Let them know they will be entered into a contest to win a free iPhone when they share your video. However, whatever the exchange is, make sure you actually follow through on your promises.

6. Make it easy on the eyes
Having a call to action that’s in numerous colors isn’t going to convert well. Take a look at the following two different call to actions.

call-to-action-comparison

Which one would you rather click?

Having a call to action that screams out bad design is like telling the prospect not to click because if the look is terrible then whatever is on the other side must be terrible as well.

Good design, colors, text, and fonts are all ways that can make a call to action look better.

Some other helpful tips:

  • Use social proof to make the decision easier for someone to perform your call to action.
  • Create an astonishing guarantee.
  • Have a clear call to action (“Sign up,” “Share on Facebook,” and “Join” are good ones).

A call to action is an exchange. If it’s a bad exchange, it’s going to get bad results or no results at all.

What To Do After Creating Content

After you’ve hit the publish button, what’s next? Most content creators think that once they create epic content, the views, shares, and fans will start coming.

However, this is far from the truth. I am sure you’ve come across some really great restaurants with the best food, but standing empty most of the time.

Why does this happen?

Well, that’s because you have to get the word out about what you create. There is no point in creating anything that doesn’t get read or consumed by other people.

The 3 stages of content you need to master

  1. Creation
  2. Curation
  3. Promotion

Creation is somewhat easy if you follow the steps I’ve outlined above. Curation is creating more content that people like and consume, but that can’t happen unless you already have them reading your stuff in the first place.

That’s where promotion comes in. Now let me first state that I could write ten books on this one subject alone so I will try to be as detailed as possible here without overwhelming you.

The first phase of promotion is to use the tools and resources you have in front of you. In my case, I send out new content to all my social media accounts, newsletter, friends, family, and followers.

If you don’t have a social media following or subscriber base then you should start one right now.

My email list accounts for more than half of my current income. I also have numerous social media accounts across multiple platforms (i.e., Facebook, Twitter, Google Plus, Periscope, and Instagram).

Using social media as a way to tell others about your content is an amazing way to get some traction.

For one, it’s free. You can also create a massive fan base in a short amount of time. I spent a long time creating content that never got any traction because I never took the time to promote my content.

Don’t make the same mistake I made. It’s not enough these days to create epic content! You must promote it and get people to notice your work, otherwise your efforts will go to waste.

I’ve had clients before who have been creating content for months and months, and sometimes years, and not get the traffic. They gave up, thinking it was a waste of time. Well, it wasn’t. It was just that they were going about it wrong.

After creating content, you must promote it and put your work out in the market.

In some cases, the promotion part is more important than the creation. I’m sure you’ve seen some terrible content that doesn’t deserve to have as many shares and eyes on it as it does. They did one thing right, and that’s promoting and pushing it out into the market.

Some ways you can get your content noticed:

  1. Submit to content communities (Blog Engage, Triberr, TribePro, and BizSugar) social networks, subscribers, and anywhere that people are looking for good content.
  2. Ask an influencer to take a look at it and give you some feedback. You can use the tool BuzzStream to reach influencers at scale.
  3. Turn the content into other types of content to reach more people. A blog post can be turned into a YouTube video, ebook, tweet, and many other things for people to consume.
  4. Promote your content with paid advertising (e.g., Facebook, Google, YouTube, StumbleUpon, etc.).
  5. Guest post on other popular sites to get traffic back to your site.

In order for your content to get seen by others, you have to get your name, brand, and creations out to the world. Trust me, if you fill the market with your content, you will get noticed. Just be aware that it’s no easy task to get through all the noise and BS already out there.

You have to be willing to put in the work to get people to notice and consume your work.

Conclusion

Creating epic content isn’t an easy task, but neither is hiking up Mount Everest.

It takes training, discipline, and above all, the determination to create epic content. The best advice I can give to you is to always stick with it, create something every day, and learn as much as you can.

Nothing happens overnight so keep climbing and taking small steps to get to where you want to be. In no time at all, you will look back and see that you’ve managed to achieve a lot.

Thanks so much for reading and I wish you true success with everything you do. Until next time! I hope you have a blessed day.

Scott “I want to climb Mount Everest” Hurtado