How to Reach 10,000 Subscribers on your List

Building a highly-targeted and active subscribers list is getting harder and harder every day. There’s just so much competition out there doing the exact same things that you’re doing now.

How can you distinguish yourself and rise above the crowd to get noticed and get some opt-ins along the way?

I am going to answer that question in this article and give you some tips and tools to use to help you reach a ten thousand subscribers or more.

Building an email list is one of the most important aspects of Click Money Network. It allows me to drive sales even though I am not actually selling anything in my emails.

At the end of this article, I will also share with you a link to another article that is very important for your email list, and that is having a well-crafted autoresponder series. Make sure to check that out as well if you haven’t yet.

Getting to the Magic 10,000 Mark

For most internet marketing people, including myself, hitting the 10k mark feels like hitting the jackpot. The difference from 9,999 to 10,000 is just one person, but getting that one person onboard feels like a lifetime of hard work achieved.

I know some people who have a list of around only 10,000 and they make over a million dollars a year. So don’t get the idea that a list of 10k can’t make you the big bucks, because it surely can. At times I even question how they’re doing that because when I first hit the 10k mark, I wasn’t making anything close to those numbers with my list.

Hopefully by the time you have reached the end of this article you will have an idea on how to earn a million dollars a year with just a list of ten thousands subscribers.

Let’s get to it!

1. You need a plan and a strategy above everything else.

If you try to build a list of highly targeted and active subscribers, you need a game plan that involves time and effort. Nothing happens overnight and you hear me say this all the time. It’s the truth.

To quote that famous cliché, Rome wasn’t built in a day. So, don’t get the idea that you can go from 0 to 10k overnight because that’s very hard to do.

It’s not impossible, and yeah, you can get 10,000 subscribers overnight, but most of them would probably be fake. For the genuine followers, you better have a well-thought out game plan to make sure they stay on your list and stay active.

There’s nothing worse than a dead subscribers list with thousands of people on it that are no longer active.

2. It all comes down to traffic.

Building an email list all comes down to the traffic you can get to your opt-in page.
You can stick strictly to SEO, social media promotion, paid traffic, or even a mix of all these strategies. What you can’t do is get everything up and going and think traffic will just come without you doing anything.

The saying, “build it and they will come” is a myth. You have to build it (i.e., produce content and your landing page) and then find ways to make it easy for people to find it. You have to put some effort into getting traffic to your pages to convert the traffic into subscribers.

The fastest possible way to build a list of 10,000 subscribers is to use paid traffic sources like Google and Facebook ads.

Yes, you will pay for the traffic in which you’re driving to your opt-in pages, but you will get your return on investment back through your autoresponder; that is, if your autoresponder is setup correctly.

3. Connect with like-minded people.

The internet is a digital realm that you can use any time. You can jump on conversations in forums, social networks, blogs, and websites to connect with people who have the same goals as you.

By connecting and befriending people online, you get the chance to encourage them to sign up for your newsletter. (Be careful about doing this, though. You don’t want to appear as a spammer!)

When you meet someone, even if it’s just briefly and online, it will be much easier to get them to do something like sign up for your newsletter. You get more results then than asking complete strangers. Building relationships with people that are like-minded is an effective way to get signups.

4. Know your audience.

Performing research on your market is a long and daunting task, to say the least. However, you must do it, otherwise, you won’t really know what will get them to opt in.

When you speak the language of your audience, you will become a source of answers (an “authority”) and people will start looking to you for a solution to their problems.

When you do research and really come to understand your audience, you will understand their pain and be able to create opt-in pages and content around what you think they want to read.

If you’re new to researching and understanding your audience, I recommend the tools below.

Keep in mind that some of the tools are for you to find your audience and others are to better understand the audience you already have.

Quantcast: (Free) Provides measurement of audience demographics and delivers real-time advertising. You can search their site for web, mobile, and traffic stats.

Alexa: (Free) Provides Analytics for the Web.

Long Tail Pro: (Paid) This would have to be my first choice when it comes to keyword research tools. There are free tools like Google Keyword Planner but once you use the Long Tail Pro, you will never use anything else.

SEMRush: (Paid) This is a great tool not only for keyword research but also for looking into your competitors’ ad positions, ad text, and so many other things.

Emarketer: (Paid) This gets you data and insights at the push of a button. With this site you’re no longer playing the guessing game when it comes to your audience and demographics.

Temper: (Paid) Temper measures how your customers feel about your business so you know what to improve. With this tool you can better understand what your audience likes or doesn’t like about your business.

Crazyegg: (Paid) This handy little tool can show you how users click and scroll through your website, giving you better insights on what you can change and improve.

Followerwonk: (Paid) This tool allows you to understand and dig deeper into Twitter analytics. Who are your followers? Where are they located? When do they tweet? By understanding these key metrics you can better connect and post to Twitter for higher engagement.

Ahrefs Site Explorer: (Free) This tool gives you insights into your competition and the buzz that’s happening for them. It captures and displays the sources of that buzz. You can reverse-engineer your competition’s marketing strategies and build your own buzz around what they’re already doing.

BuzzSumo: (Paid) BuzzSumo will analyze what content performs best for any topic or competitor, giving you valuable insights to find the key influencers to promote your content to the right audience. With this tool, you can follow key influencers within your target industry to see what they are tweeting about.

The resources above will help you better understand your market or find your perfect audience if you don’t have one yet.

Don’t be afraid to send out emails inviting them to engage with you personally because this is one of the most powerful ways to understand what makes them tick.

It also builds trust and rapport with your subscribers. If you’re on my newsletter, you’ve probably seen this email in your inbox:


By letting them know not to hesitate to ask you for help, it opens the doorway for them that might have been shut otherwise.

When someone asks you for help, this is where you will find the best benefits and gain the most knowledge to understand them because in order to answer their questions, you must ask them questions as well.

If you go into it with an open attitude and ask them questions along the way, you will start to understand them better.

You can then use this knowledge for the benefit of your own business.

5. Testing and optimizing is the key to bringing in better numbers.

Don’t build one opt-in page and leave it to fate. Build dozens and change everything on the page to see which one will outperform the rest.

Heck, you can even create completely different pages that you can test to see which one comes out on top.

I cannot stress enough the importance of testing and optimizing.

If you’re familiar with how to do this, then you know that a simple color change of an opt-in button can have a huge effect on the amount of opt-ins you receive.

I can write an entire book about testing and optimizing because it’s that important.

Building landing pages and opt-in pages takes time and money and if you’re new to the game, you might not know where to start or even how to start.

You can hire a developer or even learn on your own, both of which I have done. However, there’s a much better solution to this problem.

If you don’t want to spend thousands of dollars on landing pages and you don’t want to take months to learn how to do it yourself, I recommend a tool known as LeadPages which streamlines the process of getting landing and opt-in pages up and running in a matter of minutes.

I currently use this tool and it has saved my life several times.

I know it can do the same for you. This is a paid tool, but it’s worth every penny, trust me. To hire someone to build just one landing page will cost you around $300.

If you factor in another page, you have to pay another $300. And if you plan on building landing pages and then factor in the testing and optimizing factors, you can potentially pay thousands of dollars to have the best performing landing page. Don’t do it!

Get yourself a LeadPages account and you will thank me later.

Sign up to LeadPages (LeadPages Affiliate Link)

6. Craft the most incredible opt-in bribe and give it away for FREE!

It’s going to be hard to get someone onto your list if you have nothing to offer them. Yeah, you can trick them by telling them you have x, y, and z for them absolutely free, but when you can’t deliver they will most likely unsubscribe from your list.

Whatever you choose to do with building your list, don’t lie because it will make them distrust you, and that would not be good for your relationship.

When someone lands on your offer page to opt in expecting to receive something in return, you must deliver on that. If you don’t, you will be running in circles trying to get to the 10k mark.

The best thing you can do is to give them an opt-in bribe that has outstanding value.

Of course, you can create something that’s worth a dollar and offer it as a bribe to your potential subscribers.

When your subscribers receive it though, they won’t be encouraged to stay. They will probably ask themselves what you can offer them if you’re giving them a one dollar product.

I currently offer my subscribers ebooks of all kinds, as well as a seven-module, 40-lesson video course that’s 5 ½ hours long.

Now I am not saying you should spend the next few months creating a 5-hour course to offer to your subscribers.

What I am saying is offer something that they just have to opt in to get.

There are several things you can give to encourage people to opt in:

Provide a free ebook or report (it can be as short as one page)
Offer a free consultation over Skype
Give them a video to watch for free that will show them x, y, and z
Give them coupon codes or discounts to offers you’re promoting

7. Make sure to tell new subscribers to whitelist your email address!

It’s never fun to have someone subscribe but never open a single email you send them. Either one or two things is happening in this scenario.

Number one: they only wanted to download your opt-in bribe and don’t care about anything else.

Number two: they wanted your opt-in bribe and are truly interested in the information you send out but every message you send to them gets put into their spam folder.

When this happens, there’s nothing you can do about it expect hope and pray that they whitelist your email address so your messages stop getting thrown into their spam folder.

In my first email on my autoresponder, I have this little message at the end:


I stick this in the first message they get because it’s letting them know they need to whitelist and have my email address into their contacts so they don’t miss the emails I send them.

Now, not everyone will save or even know how to save your email, but that’s okay because no matter how hard you try, there will always be messages that get thrown into the spam folder of death.

It happens and it’s not something you should stress about.

8. Use AWeber RIGHT NOW!

There’s about a million email marketing solutions to choose from when you start your newsletter.

When I first started, it was overwhelming and I am sure you might be thinking the same thing. Let me set you at ease though, because the one I use and recommend is AWeber.


For starters, it allows you to promote affiliates within your newsletters which is a big deal if you’re trying to earn a living through affiliate marketing.

I have been using AWeber for years now and I haven’t had problems with it ever. When I first started, I used MailChimp.

That was a big mistake because later on I figured out I could use affiliates in my newsletter and MailChimp didn’t allow that. Go with AWeber because it’s your best choice and it’s going to be the easiest to use with other applications.

You can get an AWeber account for $1. (Aweber Affiliate Link)

9. Use pop-ups like SumoMe and Optin Monster.

Pop-ups are the little boxes that come up when you’re on a website. Sometimes they can be irritating, but they work nonetheless.

Ever since I installed SumoMe, I have had a 10% increase in the daily opt-ins to my list. When you add that up over the course of a year, you’re talking about some serious numbers that are being added to your list.

SumoMe offers some other great tools aside from the pop-up opt-ins. You can also pay for premium features with SumoMe. Download it for free here.

Another option is Optin Monster which is a paid tool.

Get an Optin Monster account here (Optin Monster Affiliate Link)

Both the SumoMe and Optin Monster are great tools to increase your list.

(Download SumoMe for free here)

10. Don’t make every email you send out to your list all about selling and offering products.

The worst thing you can do to burn out your list is to sell, sell, and sell more. Making every email about selling doesn’t automatically translate to actual sales.

It’s like shopping for a car; when you get to the dealer, you’re met by ten salesmen offering their particular brand or model before you even get out of your car.

It’s irritating and you end up leaving the dealership without buying anything.

No one wants to get sold; every online marketer does this at some point, not knowing that it does more harm than good.

It’s one thing to be a shady car salesman, and another to just keep selling over and over again.

If you take this approach, you won’t make any sales.

You will just become an expert at pushing people away. If all you do is make every follow-up email about them getting this product or that, they will unsubscribe from your list so fast you won’t know what hit you.

Even worse, they might report your email address as spam (not something you want them to do).

11. Go out and write for other blogs (i.e., guest post).

Like I mentioned before, don’t leave your site to the mercy of the search engines.

You need to be proactive in letting people know about your page. You need to connect and engage with others in order to get traffic back to your site and ultimately get people onto your list.

The best way to do this is to guest post on other sites that already have a large audience base. Yes, guest posting is hard if you’re just starting out, but keep at it because it can bring loads of traffic to your site.

Write more on other blogs until you have a big reader base, then you can focus on your own site.

12. Set yourself apart from the crowd.

If you expect people to look at you as an authority in the market, you need to create value in what you do.

You can’t expect someone to listen to you if you sound just like the hundreds of other people out there doing the same things you do.

Don’t try to mimic someone else even if they’re highly successful. Being yourself is all that matters because your audience appreciates authenticity.

You have your unique skills and abilities to share. If people see that, they will more likely stay. Setting yourself up as someone else can only lead to failure, not only in online business, but in other life endeavors as well.

13. Choose the right colors.

Color plays a huge part in conversions.

If you fill your landing page/opt-in with every color of the rainbow, it will definitely turn people off. Try to stay with 2-3 color schemes.

Anything more would make your site look unprofessional and can cost you precious subscribers.

14. Always use some type of tracking so you know what’s working and what’s not.

If you ever go the route of paying for highly-targeted traffic to your opt-in pages, you must track it, otherwise you won’t really know what you’re paying for.

There are a lot of tools out there for you to use when paying for traffic to track sales and conversions.

If you’re using Google Adwords, you can use the Adwords Conversion Tracking which is an AdWords script used to track website conversions.

You can view the conversion report in your AdWords account.

For Facebook traffic you can use their built in Facebook Conversion Pixel tool.

Another tool for tracking clicks and sales is ClickMeter.

It does a great job tracking affiliate sales and opt-ins to your list.

Set up an account for ClickMeter right now because they have a free option.

Signup to ClickMeter (ClickMeter Affiliate Link)

15. Go outside your comfort zone.

One of the best life lessons I can give you in building your mailing list is to take risks and be willing to fail.

If something is working for you and your business, then great, I wish you continued success with what you are doing.

However, what if you can double, triple, or even multiply your success rate by 10? Well, you can, and that’s where taking risks come into play.

Some of my biggest wins have come from taking a risk. Without me trying new things, I wouldn’t have known that doing something else works.

If you have a well-oiled business you might want to change one thing or another, otherwise you will never know if an alternative strategy will work better than what you’re already doing.

This is similar to the testing and optimizing tip, but it’s not exactly the same.

For example, let’s say you use Google Adwords for your traffic source. Yes, Google Adwords works for your site, but there’s about a million other sources that can potentially be better than Adwords.

If you take some of your profits and put it into other sources, you might lose a little, but you might find a better source to drive traffic with and earn a lot more.

I always try to use multiple traffic sources, but that’s not my point here. My point is that you need to take risks with your business because you might be surprised at the results.

16. Solve your subscribers’ and prospectors’ problems.

If you have a simple ebook or video that can truly solve someone else’s problem, they will be coming back to you again and again when they encounter other problems.

When they come back, they will be more willing to hear what you have to say because you have given them the value proposition.

A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced.

Giving value absolutely free and fixing people’s problems in the process will lead you to the path of becoming an authority figure.

Always strive to give others true value because it will come back to you tenfold in the form of more subscribers and increased sales.

17. Make your delivery method flawless.

Having an ebook that instantly gets sent to subscribers after they enter their email is what makes an opt-in process flawless.

What you don’t want to do is make it more complicated than that.

For example, subscribers enter their email address only to receive notification that they need to send another email so they can get the ebook/report they signed up for.

That’s one step too much. Make the opt-in process automated and uncomplicated.

18. Implement social proof whenever you can.

Whenever you introduce social proof on your landing pages in the form of Facebook comments, social share buttons, or some other type of social proof, you obtain more opt-ins.

This is psychology at work.

What it’s doing is making it easier for others to submit their email address because they see that a bunch of other people already have.

Social proof is a powerful way to drive opt-ins and sales to products. You can use the SumoMe app to get social proof in the form of share buttons.

(Download SumoMe for free here)

19. Stay consistent and focused.

Don’t get your setup all ready and fall short on something like creating an autoresponder because it will only hurt you in the long run.

The same goes for crafting the most amazing autoresponder, but having a terrible opt-in bribe.

Stay consistent and focused on your goals.

Build a business that will last for years to come. Don’t half ass it, is what I am saying here! If you expect to get ten thousand subscribers fast, you can’t build a terrible opt-in page or opt-in bribe, otherwise you really won’t achieve your goal.

Another helpful reminder is not to offer something to your subscribers that has nothing to do with your list. For example, you’re offering people an ebook on getting healthy, in a list that is targeted towards race car enthusiasts! It doesn’t work that way.

If you like both the race car market and health market, you need to build a separate list and autoresponder for each, not pile them into one big list.

20. Don’t worry about those who unsubscribe.

There are those who get depressed or otherwise affected when people unsubscribe from their list. They get 100 opt-ins, for example, and have a few unsubscribes.

If this sounds like you, cheer up! Don’t get discouraged because no matter what you do people will always unsubscribe from your newsletter.

You can’t please everyone and if you try you will only drive yourself mad. Focus on the prize and don’t fret about the unsubscribes.

They’re only a small part of the bigger picture anyway.

However, if you have 20% or more people unsubscribe from your list, maybe it’s time to worry about it. You need to try and figure out why people are leaving your list.

21. Always be honest, true, and genuine.

One of the most important things in life and in business is to be honest and true to yourself because in the end, if you’re not all of these, you will only be hurting yourself.

Don’t try and be just like the others; it would not be sustainable. In my industry there are a million scammers out there that promise you the world and deliver you nothing in return. I hate it when that happens and it needs to stop.

Yeah, making money is nice, but to make money by scamming people will leave your life with an empty void that can never be filled no matter what amount of money you make.

Don’t make promises you can’t keep and don’t scam people out of their hard-earned money because that’s just wrong.


There’s no system you can buy that will get you a flood of active opt-ins and subscribers overnight.

If you want to break through to the 10k mark and leave your mark in the online world, you need to focus on building relationships, and above all, giving true value to people.

If you are willing to put in the time and effort, your email list will become an asset that will fuel your business for years to come.

You can read another article I wrote that shows you how I use my autoresponder to drive sales: How to Craft the best AutoResponder Series.

Having thousands (and tens of thousands) of subscribers is important, but if you don’t have a well-crafted autoresponder to go along with it, you’re just throwing money and opportunities away. So feel free to check out that article if you want to craft an autoresponder that gets you results.

Thanks so much for taking the time to read this article (it is a long one, I know). Please share your thoughts on the process of growing your newsletter mailing list. What works for you? What doesn’t? When did you have your a-ha moment?

As always, stay positive and keep working towards your goals in life and in your business.

Stay golden my friends ?