How to Make Evergreen Content that Stands the Test of Time

Writing is something everyone should consider doing in their life.

I never thought I would be a writer when I grew up.

I was told it was difficult to get your books published; of course, at that time, before the rise of the internet and self-publication, that was probably true. However, in this day and age, it’s easier than ever to write and get noticed.

Book publishers and agents are nothing like they used to be.

Plus you can publish anything online, from short stories and how to’s, to virtually any other form and topic you can think of.

The only real challenge is creating content that’s worthy enough to be read, content that will last and create value for years to come.

What you need to create is timeless content like this article, content that’s evergreen.

What exactly is evergreen content?

The term “evergreen” refers to content that will always remain relevant. Evergreen content will always be of interest to readers no matter when it is read.

In this article I am going to teach you how to create evergreen content that will stand the test of time.

First, though, I want to talk about how evergreen content and content in general can affect your business and life.

A look at the lifespan of online content.
As writers, we want to create content that’s shared and read by as many people as possible. We often try to write a lot, thinking that the more we write, the more we’re going to be noticed by others.

We also assume that people will read our writing more if we write more. However, writing is only one part of the evergreen content equation.

The problem with pumping out as many articles as you can is that you’re not putting forth your best writing.

For example, I hear many entrepreneurs and companies state that you need to post at least six articles a week; I have even heard people say that having more than six posts a week is a must.

Let me set you straight: writing six posts a week or more is hard, even if you have been in the writing game for a while. If you produce six posts a week, not only will you burn yourself out, you will most likely experience writer’s block at some point.

In my industry, you have to not only write, but you also have to format your article nicely as well, making your post image-rich and easy to read. It’s different when you’re writing books, but evergreen content, whether an article, a blog post, or a book, has the same approach no matter what the format it takes.

Take a look at the image below to get an idea of how evergreen content stacks up to normal or regular content.

Normal Blog Post:
blog-normal

Evergreen Blog Post:
blog-evergreen

You can see that evergreen content gets consumed much longer overtime when compared to other kinds of content.

There are some things we need to account for, though, because not everything is created equal here.

Evergreen content takes much longer to write in most cases, while other articles only take about a quarter of the amount of time to create. For example, you can write an evergreen article with ten thousand or more words.

If it took you 1 hour for every one thousand words, then it would take you up to ten or more hours to finish that epic article.

In comparison, a regular article takes a mere fraction of the time to write. Most articles that are created can be anywhere from 500 words to a few thousands.

Having articles in your blog that are in the range of, say 2,500 words, is a good amount of writing. Creating a 2,500-word article would take you around 2-1/2 hours if you write 1,000 words an hour.

The point I am trying to make is that evergreen content is more on the lengthy side. This is because evergreen content is timeless; a reader will always find it worth their while to read and consume even if you created the content years ago.

Going the (Ever) Green Way

In general, most how-to posts that take readers by the hand and walk them step-by-step through something are generally evergreen.

I am not talking about just any how-to post; I am talking about one which truly gives value.

Evergreen content needs to have incredible value, otherwise it won’t be something that people would keep coming back to for inspiration.

You might be asking yourself why you should create evergreen content when you can just create shorter and less time-consuming articles.

The fact is that you can benefit from evergreen content on your site in far more ways than one.

What evergreen and timeless content does for you:

  • Gets you more engagement for a longer time.
  • Makes people look at you as an authority and not just another writer.
  • Allows you to benefit from work you created years ago.
  • Gets you better leads and subscribers.
  • Increases your SEO statistics.
  • Gets you more shares and likes of your content.

When I read something, I want valuable content, and content that is evergreen gets my attention more.

What evergreen content is not:

  • News articles
  • Generic articles that are already everywhere and not very useful
  • Statistical reports that are likely to change and go out of date
  • Articles focused on a current trend
  • Pieces about a specific day, holiday, or season

What evergreen content is:

  • “How to” guides and tutorials
  • Frequently asked questions
  • Resource lists
  • Unchanging stances on industry issues, e.g., industry definitions
  • Getting started articles geared towards beginners
  • Reviews
  • Interviews
  • Posts that track something
  • Yearly posts that are updated
  • Posts about the history of something

Real examples of evergreen content:

  • How to Tie Your Shoes
  • How to Fix a Flat Tire
  • How to Photoshop for Beginners
  • The Changing of SEO (Updated Yearly/Monthly)
  • How to Swim Better
  • How to Wash your Car
  • How to Write Better

Evergreen content doesn’t just come in the form of a blog post or a book. It can be almost anything if you put things together correctly. You can create a video to be evergreen, as well as newsletters, podcasts, white papers, among others.

The only real rule about evergreen content is that it must be kept up to date or has to deal with a topic that doesn’t go out of style, because that’s exactly what evergreen content is. If published in 2015, the article would still hold true even when read in 2020.

Search Engine Optimization, for example, is something most people have an interest in especially when they have an online business. The only problem with SEO is that the strategies change almost every few months due to algorithm updates from search engines like Google.

You can make an SEO post evergreen, but you need to make sure that the content stays up to date so that people keep sharing it and coming back to be updated on what’s changed since it was published.

Evergreen content can leave a bad taste in your mouth if you write on topics like SEO because not only will you spend a lot of time to create the content in the first place, you will also have to constantly make sure it stays up to date.

Don’t Let Your Timeless Content Be Lost in the Blogosphere

Having evergreen and timeless content doesn’t do much good if you make it hard for newcomers to find.

The entire point here is to make sure that the people who come to your site can find what matters most.

Here are a few ways to make sure your timeless content isn’t lost:

1. Create a “Start Here/Get Started” page on your website that lists your evergreen posts as a reference point for new readers to dive into and start consuming.

2. Create a flow of pages that are inner-linked on your website that make it easy for beginners to consume the evergreen content without getting lost in the mix. For example, if you have a five-video course, make sure that each one has a link below each video going to the next video.

By having a simple way to let people know what to do next, they will keep consuming your content and won’t get lost in your site.

I recommend you try to make everything on your site easy to navigate whether it is timeless content or not.

For evergreen articles, however, you may want to pay extra attention on how someone navigates through it and consumes it, making sure they don’t have to exert extra effort to find what they want.

You can see what users are doing by implementing tracking and using click maps like CrazyEgg or SumoMe which will display where users are clicking and where they’re falling off.

crazyegg-heatmap

Knowing what users are doing on your site can give you a better idea of what could be improved or changed altogether.

Tools like CrazyEgg and SumoMe are like having a pair of x-ray glasses that lets you see exactly what people are doing on your website.

Setup a CrazyEgg account (CrazyEgg Affiliate Link)

Setup a SumoMe account (SumoMe Affiliate Link)

3. List your top posts (evergreen content only) on your site’s sidebar, footer, or where it’s easily seen. Making it highly noticeable will get your timeless content shared and consumed more.

I also recommend you create some of your autoresponder emails that will tell people about your evergreen content. When you promote and advertise them, you make them even more relevant to your readers.

4. Use the Re-run method to let new and old readers know about your timeless content. If your articles aren’t getting many readers, you need to do a re-run promotion. You can do this by using social media platforms, your list of subscribers, forums, and anything that’s relevant to the content in question.

A great tool that will automate the process of sending out notifications to all your social networks including Facebook groups, LinkedIn groups, Twitter accounts, Google Plus accounts, and many others, can be done with Sendible.

Sendible gives you the ability to put your social media on a drag-and-drop calendar, giving you a one-stop-shop for all your social messages.

YES, FINALLY!

Not to mention it actually has bulk image uploader with your social messages!

TRUE BLISS!

I highly recommend Sendible to get your content shared as much as possible without you wasting so much of your precious time posting manually on all the social networks you have.

Sendible (Sendible Affiliate Link)

Conclusion

Creating evergreen content is worth your time because you can have a blog post you wrote two or more years ago still going strong, bringing in loads of new subscribers and sales.

That’s what I am talking about!

It’s time to get off the uphill climb of chasing short-term attention and start incorporating evergreen content into your editorial calendar.

When you create an evergreen post, make it the ultimate resource for the topic you’re writing. Be very thorough and in depth; be complete. Always take more time on it than you would on a typical piece of content.

If the article you created becomes out of date or some new information becomes available, make it your goal to implement those changes into your evergreen content so that your article will continue to serve its purpose to the people who read and consume it.

Thanks so much for reading this article. I hope it will help you create epic evergreen content that will get you traffic and sales for years to come.

Please share this using the social share buttons on this page, and as always, let me know what’s working for you in your efforts of creating evergreen content.

Thanks again and I will hear from you soon,
Scott