How to Get Your Idea Off The Ground & In Front of People

Most entrepreneurs have about a million ideas they want to execute. I myself have new ideas that come to me daily; software, apps, businesses, and all kinds of things I would like to get off the ground. The major problem is that most of the ideas we have aren’t really worth putting any effort into, right?


Everyone at some point in their life has some kind of idea. Entrepreneur or not, I am sure you’ve thought of some big idea. You stopped going after it because you either thought it was too far out there or because of what someone else said about your idea. Let me share with you some ways to push past your fear of failure and get your ideas off the ground and in front of people.

Test the Waters

Although everyone has ideas, some of them are not as good as you think they are. I myself have many ideas that I would like to execute, but I first test the waters. I like to test out my ideas first to make sure I am not wasting my time or money.

You can pick up a great book by my friend Pat Flynn Will It Fly? which outlines the process for going from idea to execution. As entrepreneurs we need to stop rushing into businesses that are from ideas that have no long-term value.

I see a lot of people who go into a business and dump their life savings into it all to find out there’s no market there — that’s why you test the waters first. 😉

Raise Money and Make It a Reality

If your idea really is a home run, a great way to get the ball rolling is to get some backers to back you. Yes, you could go look for investors or try to get a loan from a bank (which is nearly impossible) or you could use the power of crowdfunding.

There are many places where you can get your idea in front of people who will back your idea with money. I’ve seen many times how people with no money put their idea up on a crowdfunding site and then raise tens of thousands (and sometimes hundreds of thousands) of dollars to get their business idea off the ground. Here are some great sites you can check out when it comes to crowdfunding:

Kickstarter (almost anything goes — it’s the largest platform)

Indiegogo (For apps, games, big ideas, and pretty much anything)

Quirky (for gadgets)

Bandcamp (for musicians)

One of the cool aspects of using a crowdfunding site is that there’s almost zero cost (other than small fees). For example, on the Kickstarter platform there’s a 5% fee if your funding is successful. If funding isn’t successful, there are no fees. If you do go the crowdfunding way, then just keep in mind that each crowdfunding site has different goals and different audiences. 😉

Ways to Not Get Burned Out

Every entrepreneur must stay motivated in order for their idea to see the light of day. I think a better way to motivate yourself and to get your idea off the ground is to first make sure it’s an idea that reflects your interests.

I myself have many ideas for businesses, but I know from experience that a lot of the things I think up are just stuff I wouldn’t have my heart in. One major example is that I used to own a web design business and although the business started doing well — I just wasn’t all that into it.

If you have a good idea you must make sure you’re in love with the idea, otherwise you may not see it out till the end. Click To Tweet

The more motivation an idea gives you and the more your interests are aligned with that idea, the easier it will be for you to get your idea off the ground. Motivation + Interest + Passion is the key. 😉

Don’t Rush Yourself!

The other way to make sure you stay motivated is to not jump into market too fast. I know that a lot of other posts on this topic will say you need to get to market and profitability as fast as possible. Well, that’s a double-edged sword because if you get there too fast you might be leaving out some key metrics in your idea.

First take a step back and make sure you’re putting all the puzzle pieces together and then sell the puzzle because no one wants to be missing pieces when they buy your product or service.

A well-thought-out idea, like I said, can be tested and changed over time. If you launch your idea fast, then a good way to stay motivated is to update it every once in a while. Regardless of what industry or market you are in your idea can always be improved in some way.

The cool thing about improving any idea is that new ideas come from that hard work. It’s an amazing way to stay motivated. 😀


Big ideas do come with work so don’t just think “since my idea is so good it will be easy to get it off the ground”. There’s always legwork involved and don’t get discouraged when a good idea takes longer than you might have estimated.

The one insight I can give to anyone with an idea big or small is to keep working hard towards getting it in front of the eyes of others. Yes, it might take months or even years, but a really good idea can last for a lifetime once you bring it to market. Look at the Wright Brothers who were thought to be crazy for making a flying machine. The Wright Brothers had no formal engineering training, but they defied gravity in their curious flying machine. Their idea of wanting to fly has forever changed the way we travel.

I have not failed. I've just found 10,000 ways that won't work. — Thomas A. Edison Click To Tweet

Good ideas can change the way we live and sometimes we have to learn how not to do something 10,000 times to get it right. 😉

Please share with me your big idea that you want to change the world with. What are you doing to get it out to the world? Share with me what you’re doing to get your idea out to the world in the comments section below.

Scott “ideas create small ripples that create tidal waves over time” Hurtado