How to Get your Content to be a Viral Frenzy!

What makes content go viral?

Making something go viral is definitely not easy to do; you have to put a lot of thought and time into creating content that has the potential to become a viral frenzy.

What I am going to teach you in this article:

  1. Crafting the perfect content that has the viral factor
  2. Implementing the tools to make it easier to go viral
  3. How to keep feeding the viral loop
  4. How to get in the minds of others to achieve viral status
  5. The emotions that make content go viral

After publishing your content, you need to inform as many people as possible about your post, so that they, as you can only hope, will share it with their friends and their friends’ to create the snow ball effect.

There are many ways to get the message across, and one of the best ways is by using social media. However, before we get to that, I want to talk about the most important thing in ensuring a viral post: the content.

Even if you have tens of thousands of social media followers, if you write terrible content, it won’t get shared very much.

Still, you must remember that even with good content, you’re still not assured of making it achieve a viral frenzy.

What does though?

Think: what makes you share something? What makes you stop consuming content and take the time to post the link on Facebook or other social networks to share with your family and friends?

On my part, I usually share posts that are interesting, outrageous, hilarious, cool, or unusual, or maybe something useful to me, especially when it comes to saving time or money.

In short, I share a post because I feel it has some real value. So when you’re creating content that you want to become viral, it’s very important to produce one to the best of your ability, in a style or form that others will find entertaining or useful.

Now, let’s dive a little deeper into the rabbit hole and find out how to craft the perfect content.

Crafting the perfect content that has the viral factor

You know now that you need to create epic and value giving content that has the potential to go viral. How does one actually do that? Well, first, let’s look at posts that have already gone viral and see their common characteristics. The internet is amazing; you can find almost anything in just a matter of minutes (or even seconds).

We can use a search engine to look for viral posts, but there is a tool I use that makes the process of finding viral content extremely easy and fast. BuzzSumo allows you to analyze what content performs best for any topic or competitor. Basically, you can see all the insights into what type of content is working, and the influencers amplifying that content. By knowing what people like, you will have a better idea as to what’s working and what’s not.

Using BuzzSumo is very easy. You enter a topic or your competitor’s website and you get back the most liked and shared content across the internet for the site or topics you enter.

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Within the tool you can filter your results to only show:

  • Articles
  • Infographics
  • Guest Posts
  • Giveaways
  • Interviews, and
  • Videos.

This tool shows you the most shared content, but that doesn’t mean that the content you’ve been shown had gone viral. You will need to do some more research to confirm that. One of the ways you can tell is through the number of engaged users you can see on the post.

For website content, for example, you can check how many comments or social media shares the page has. If there’s zero to only a few, it means that the content hasn’t gone viral. If there are hundreds or thousands of comments or shares, you can assume it has already gone viral.

Viral videos are much easier to find. I use three sources: Wimp.com, Break.com, and, of course, YouTube.

PRO TIP: The most optimum time to post your content is early evenings during the week. People tend to share a lot of stuff on Mondays, Wednesdays, Thursdays, and Fridays.

Implementing the tools to make it easier to go viral
Having something go viral has to do with the content itself and the way people share it. Therefore, you should make it as easy as possible for them to share your content. If you make it hard for people to share your post, e.g., there are no social media icons on the page or there are pop-ups that are hard to get rid of, then the likelihood of your content going viral is very low.

There are a few tools that you can use to make your content easy for people to share with others.

SumoMe – This is not only a social sharing tool, it can also be used to significantly increase your website traffic. It adds social share buttons to your pages, making it extremely easy for anyone to share your posts and pages.

AddThis – Like SumoMe, this tool also allows you to add social share buttons to your posts and pages, making it easy for people to share your content.

Hootsuite – It can be a daunting task to send a message to all your social networks regarding the new content you just published. In some cases, just disseminating this information alone can take hours, especially when you take into account the other groups and pages aside from your own.

This incredibly handy tool allows you to send your message out to every social network, group, page, and other accounts you are a member of, all at the same time.

For example, say you’re in 20 LinkedIn groups, 20 Facebook groups, and you have ten or 20 other social networking pages you manage. Rather than manually going to every single one to post your message, you can use Hootsuite to send it out to all the groups and pages at the click of a button.

No need to spend hours promoting your content; just write a well-crafted message, put it in Hootsuite, hit send, and voila, you’re done.

Hootsuite automates the process of marketing in various groups, pages, and social networks.

How cool is that?

You can save literally hours of your time! This tool is truly incredible and I highly recommend you try it out and use it.

Get your free Hootsuite account here

How to keep feeding the viral loop

Having produced something that has gone viral is an achievement all in itself, but the hard part is to keep that content in the viral loop. There are companies out there whose business models are based entirely on viral loops for growth and revenue.

When feeding your own viral loop, the first thing you need to decide on is where people are going to enter your viral loop.

Is it through email?
Facebook?
Your blog?
Twitter?

You would want to make it extremely easy and dummy proof as possible for people to get into the loop; if you make it difficult for them, it will most likely mean the end of your content’s viral factor.

One way of getting people into your viral loop is through tools like Hootsuite. It will help you broadcast your message to all the right places in a short period of time. By doing this, you will let people know about your content, and this is how you can keep feeding the viral loop.

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To find other ways on keeping the viral loop going is to look at other sites that have their stuff going viral and see how their process works.

You can study and break down the exact steps and ideas being used that gets them the viral status. Once you understand how everything can work for your own efforts, you can build your own methods to get people from initial entry to the share factor.

Anyone who has created a viral post can tell you that their content went viral due to their own efforts and methods.

It is true.

There’s no one formula that can ensure viral frenzy. Of course, I can say that doing x, y, and z can work for you, but the fact is, I don’t know what kind of market you’re in, let alone what kind of writer or person you are.

The only real constant thing that you can expect from viral content is change.

You have to constantly stay up-to-date with trends and what people are willing to go out of their way just to share with friends.

You need to test, adapt, and be willing to fail in your efforts to get viral status.

The entire point in getting something to go viral is to have fun while doing it because if you’re not having fun anymore, what’s the point?

If you hated creating something and it went viral, would you be proud of it? Is it worth it? Maybe so, if your only goal is website traffic.

However, if you enjoyed creating that content, it would be much more fulfilling when it does go viral.

How to get in the minds of others to achieve viral status

If you manage to get in the minds of people you’re aiming for, you’re then more likely to create content that will have a high likelihood of achieving viral frenzy.

It’s not an easy thing to do, though. You can try a million different ways and you may be surprised at what strategy would end up working (that’s usually how life works).

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Psychology plays a big part in you influencing others and getting into their minds. It may sound easy enough, but it’s not. If you go and ask your competitor how they get in the minds of their audience, either they won’t tell you because those are trade secrets or they also don’t know.

The real secret to getting into the minds of others is very simple: ask them! Yes, it’s that simple.

You can come up with every answer in the book but if you never ask the people concerned, your guess would just be as good as mine.

It’s sad that so many businesses and individuals overlook this practice. It seems so obvious that if we want to know something, we should just ask.

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If you think deeper about this, you will notice that some of the most successful people in your industry make themselves available to others regardless of what their net worth may be.

They do this because they want to know what makes people tick, and the more they make themselves available, the more successful they are in knowing their audience.

So if you want to get in the minds of the people your site is targeting, you should not only ask them, you should also make yourself available to them. This means having an email address your audience can easily access; for them, there’s nothing worse than seeing a “no reply @ site address” when they try to reach out to you after getting your newsletter.

The fact is that once you understand what makes your audience tick, you can craft your next content specifically with your audience in mind. When you are able to do this, you will have a much higher chance of making something go viral.

The emotions that make content go viral

Since the beginning of time, humans have always been attracted to things that make them feel something.

The following are some characteristics of content that evoke strong feelings in readers and help make it go viral:

  1. Unusual
  2. Outrageous
  3. Hilarious
  4. Secretive
  5. Inspirational

These five have the biggest impact on readers, making the content become more likely to go viral than others. The fact is that having content that truly touches someone’s emotions gets your content shared and seen.

Of course, aside from these, you can also raise the likelihood of viral frenzy if you create content that’s very useful. If done right, it can have the same effect—if not better—than content relying on emotions.

Want a higher chance of having a viral post?

Make sure that your very useful content will also be able to elicit some emotions from readers. You can always mix and match to make sure that your content will have even more impact to readers.

Conclusion

Creating content that goes viral isn’t easy to do; there are many factors to having viral success. The most important thing you need to remember is that viral content has to be epic and value giving, and you have to keep on creating.

When you spend time and effort on your content, it will give you a far better chance to become viral. The more you create this type of content, the better the chances you have at achieving a viral frenzy.

Here’s an overview of what you should do when you are trying to get content to go viral:

#1 – Make the content easy to share
#2 – Make it easy to understand
#3 – Make it stand the test of time (evergreen content)
#4 – Make it truly unique
#5 – Never stop creating

There’s nothing complicated about it. There’s no real magic key that can make your content go viral.

Even huge name brands with millions of dollars can’t get everything they create to go viral, even when they spend millions on it.

The only real way to ensure viral frenzy is to make something that’s worth sharing and getting others to create that snowball effect.

Thanks so much for reading this article. Please share your thoughts below in the comments on what you think makes something become a viral frenzy. As always, please share this article using the social share buttons on this page.

Thanks again and keep being awesome,
Scott