How Storytelling Drives Growth

Storytelling is what separates the earners in business from those that struggle to make ends meet. Listen up … because this one you will most likely want to read twice. 😉

Start Telling Your Story

There are a few things going on in someone’s head when you tell a compelling story. Number one is that their past experiences are flashed before their mind’s eye. Second is that if they don’t have a past experience they can relate to then they will start to project your story within their mind. When you combine that with their emotion, they not only become far more engaged, they want to take action.

It’s what good writers refer to as having “skill.” 😉

The difference between good writers and bad writers has little to do with skill…who would have thought? Storytelling is how you can reach someone on a deeper level to not only sell to them, but to make them a customer for life, which will drive backend sales for years to come.

What Good Storytelling Does

Writers that tell good stories practice telling stories. If you follow me and read my newsletter then you will find out not only who I am, but what I’ve had to do to get to where I am today.

With that in mind, it’s not easy to tell someone a story and have them on the edge of their seat dying to know more! Indeed a good story can drive growth, but a bad story can flatline your business. It stands to reason that when you write stories within your business you need to do a few things to make sure you’re connecting with the reader where it matters.

Here are some helpful tips to keep in mind:

Good stories take practice.
Good stories take time to write.
Good stories take a lot of editing.
Good stories can take days of revising to hit a home run.

Now if you spent the good course of a few months (or year) to create your newsletters, book, documentary, and received a bunch of feedback that left a bad taste in your mouth, don’t stop creating your stories.

You must take criticism in a positive way!

Criticism as I take it is a way to enter into someone’s mind and to get feedback that you would never have got otherwise. Criticism, even when negative, is a good thing. Trust me on that.

When you get feedback from someone, just say thanks and take that feedback and use it to make your work better.

What Bad Stories Don’t Do

When you write stories you must be willing to add things in and trim what needs trimming. For example, I write stories within my newsletters that sometimes need a little spice to them.

Now, I’m not twisting the storytelling on someone by lying to them. I am adding more emotion to the story by creating a story that grabs attention. I am sure you know what I am talking about if you’ve ever watched the movie Big Fish.

That movie is a great example of how stretching the truth can make a story come more to life. Bad stories never get changed because the writer thinks their writing is too good to be changed and if they change it then the story will suffer.

Good stories sometimes get changed dozens of times.

The fact is that most stories don’t get changed because the writer is too scared or just plain lazy to take the time to revise, change, and structure a better story. If you’re worried about changing a story because you will lose your original, then you can always save a revised version that you can go back to.

Don’t let the fear of changing your writing stop you from writing a better story.

The last point I want to touch on is that bad stories usually take only a small amount of time to create (if great stories took only ten minutes to have completely finished — I wouldn’t be writing this post). There’s nothing wrong with taking months for a story to come together. However, don’t be one of those people (myself included) who start writing a story of some sorts, but never get to finishing it.

Perfection can’t be achieved! So … stop trying to be so damn perfect! Like Grant Cardone once said “Yea, there’s a bunch of errors in my books … so what? It’s a best seller bitch!” A finished story is a lot better than a story that’s going to take 100 more years to finish (this applies to every form of writing … ever! Finished is better than perfect).

How to Make Your Story Telling Stand Out.

The real trick to making your stories stand out and capture people’s attention is very simple.

Choose to be different. 😉

Is it really that easy though? Well, I think so. If I was to write like everyone else then how would I ever have my own voice when I create my own stories? Just like my friend Jeff ( who said in one of his posts:

You can outlast those who are lucky and out-work those who are lazy.

Hat tips to you Jeff.

If you write with your own voice there’s only one you. Yea, it will be work, but just like Jeff said — you need to out-work those who are lazy. It’s easy to write like someone else. However, you need to be different and stand out.

Here’s one of the biggest tips I have come to learn not only as a writer, but also as a storyteller: Read as much as you possibly can. Also, write as much as you can. I try to write at least 1,000 words a day.

The evidence is quite clear that when you practice and take feedback (positive or negative) and make your work better, you will become an amazing storyteller.

If you want to see some of my storytelling skills at work, please subscribe to my newsletter. I will also send you my free training series to watch. 😉

Scott “I love to write” Hurtado