9 Ways to Land your First 1,000 Customers

When I first started, it was extremely hard for me to obtain my first 1,000 customers, but now that I’ve learned the ropes and created many businesses from scratch, I know a thing or two.

If you implement the stuff I will share with you here, you will have a far better chance of landing your first 1,000 customers. Getting to the 1k mark is always a hard task for any startup.

Here are my nine tried-and-tested ways to land your first 1,000 customers.

1. Build an amazing free offer funnel.

This has to be one of my favorite ways to get people into my businesses. You offer potential customers something amazing for free, something that gives them real value. It’s where you put positive expectancy into your prospects’ mind. Once they get through the free funnel offer, you pitch them into a premium membership.

If you’re in my industry (Internet Marketing) I’m sure you’ve been pitched to get into many things (eBooks, training series, free shipping, and, of course, trail offers) that show you it’s worth upgrading.

Take a look at DropBox. They didn’t spend much on traditional advertising or PR; what they did was give users free space when they signed up. They also did what’s known as growth hacking. They grew their user base by offering more free space to those who shared their invite through email and social networks, and had people sign up to the service through the link of the person sharing.

Funnels can come in many shapes and sizes, and I always say you should offer something that really has value, for free. You give it away for free because when the time comes for money to transfer hands, you’ve already shown the prospect you’re worth the cost. First impressions are everything, and if your customers are instantly told to purchase something from you, it will definitely leave a sour taste in your potential customer’s mouth. That’s why giving out value before the sale always wins in the end and has higher chances of getting prospects to turn into customers.

Don’t waste your dollars on advertising without some value to give out before asking for the sale or you will most likely lose out on customers. It will then take you longer to hit the 1000th mark that’s for sure.

2. Network, connect, and reach out.

The internet is a big place, and if you’re short on funds to hire an advertising agency or paying for ads yourself, there are a million places you can find your audience to convert them into customers. Just keep in mind there is legwork involved.

Here are some places where you can find your audience: LinkedIn, blogs with the same type of audiences, forums, live events, YouTube, and Facebook groups, among others.

3. Make them wait by setting up a waiting list.

It’s been proven time and time again that people want something they can’t have. Take the iPhone for example, they tell you the release date months before it’s on sale. Why? Because it drives a crap load of sales and revenue. Apple has made people wait year after year with their new products and services.

Making someone wait does a few things for your business; first off, it gives you more time to create your product or service. If you get people on the early bird list to your product it allows you to learn more about what they want, need, and could benefit from. When you put that into your product or service before you launch, it will make your conversions much higher.

Waiting is an extremely good way to build up anticipation, drive sales, and ultimately get past the 1,000th mark with your customer base.

4. Perform live webinars or events.

People love live events for many reasons. The main one I hear from my clients and customers is that they have instant feedback when they have a question. A live event is an amazing way to get prospects into your business without much leg work involved.

If you plan to do a live event to grow your business, always tell people a few days in advance, then on the day of the event, and lastly 10-15 minutes before you start broadcasting. You need to give people time to plan ahead and if they can’t make it to the live event you can always upload a replay for your customers to check out at their convenience.

Some other helpful tips when shooting live events: have a good camera and microphone. Here’s a list of some of the stuff I use for video and audio.

Canon 5D Mark iii — amzn.to/1OsceYj
Canon 7D — amzn.to/1QpaDbI
Canon EOS M — amzn.to/1P2VJ9R
HeilPR40 mic — amzn.to/1P2UWWg
Rode NTG1 mic — amzn.to/1NPKsbR
Rode Smartlav mic — amzn.to/1SXwrZO.

There’s nothing worse than planning to do a live event and when it starts, you find out you have terrible sound and video. It’s not expensive to get yourself a decent setup. The fact is, if you plan to build your business, provide outstanding quality in everything you do, as it will pay off in the end.

5. Share the wealth and offer an affiliate program.

I’ve been in the affiliate game for years and it’s where I really started to grow my income. I’ve built many affiliate platforms including the one on this very site. Sharing the wealth is a great way to not only grow your brand but also to get free sales without having to pay upfront cost like paid advertising.

I’ve seen countless times businesses and individuals go from an idea to a multi-million dollar business by utilizing an affiliate program. If you need help with figuring out an affiliate program you can always contact me and I would be happy to help. I have extensive knowledge on the subject.

Also, you could partner up with a joint venture (JV) partner. A JV partner’s role is to send out your offer to their customer base (or list) and you split the profits of all the sales. In some cases, you can even pay a good JV partner 90% of the sales that come in because some of them have lists of email subscribers in the millions. Having a JV partner is much like an affiliate, but a JV partner has much more skin in the game simply because they have more connections and a lot more to offer you when you’re first growing your business.

I’ve used JV partners in the past with health products, internet marketing products, and even physical products, and I’ve always been blown away with the results.

Some helpful tips when joining forces with a JV partner is to get to know them as much as possible. Ask what past partnerships they have done and find out their credentials. You can also work out a good mutual outcome for the both of you.

The nice thing about good JV partners is that there’s no money out of your pocket. For example, if you were to work with a JV partner that has a million subscribers, they simply send out a test of what you have to offer to their user base. If it comes back with good results, they will blast all of their subscribers.

With a JV partner, you can bring in tens of thousands of customers so make sure you can fulfill the orders if you work with a big JV partner.

6. Get an authority on board.

This is different than partnering up with a JV partner because you don’t have to pay the authority figure (most of the time) when you build a friendship with them. Most big authorities would be happy to be a part of something that they believe in, like, or can connect with.

It’s why people choose to stand behind causes, products, and events. All you have to do is befriend them and show them why you matter. You can also tell them that you will give out some free products/memberships if they work with you.

A single Tweet of your business from an authority figure is all you need to get you not only thousands of customers but also instant success when done right. The only hard part is building a relationship with an authority and showing them that you matter.

7. Paid advertising

This one is used all the time by millions of startups. I can tell you though that traffic is the last part of the mix when it comes to conversion. Why? Well if I was to run traffic to an offer that doesn’t convert, throwing more and more traffic at it won’t make the conversion better.

You must start small with traffic, tweak it, test it, optimize it, and then scale it up. I see all the time new startups build something that they think is good and then blast a crap load of traffic to it and lose out big time because they didn’t know who their target audience is.

Paid advertising is an amazing tool to get 1,000 new customers at the blink of an eye, but you must first understand who you’re selling to because if you get that metric wrong you won’t stand to gain from anyone coming into your business.

So before you start using the Paid Traffic channel to grow your user base, you must first understand your ideal user. Once you know who that person is you can then speak your advertising to that person through what they want, desire, and need. Your customer avatar is everything when it comes to advertising.

8. Test, test, and test some more.

I can’t tell you enough that a simple test is one of the most profitable and valuable tools in my business. A simple tweak can mean a few hundred signups compared to leaving it as is which only brings in a handful of customers.

Testing is what separates the earners from the non-earners in business. If you can, I would say test everything you can think of. After you’ve tested everything in your business go test it all over again and yet again. You will be surprised with the results.

9. Create extremely high-quality stuff.

This sounds like a given, but I’ve worked with a lot of companies that bring me in to boost sales and conversions. After going through their business, I have to sit them all down and tell them the harsh news … their content is terrible, their videos are boring, and their advertising is mediocre at best. Some take it better than others, but here’s the thing: some of these businesses make millions a month and it just blows me away what they’re doing to try and gain more traction.

Here’s the best advice I can give to you if you’re brand new to the game of getting customers: create epic shit. Yes, you heard me right CREATE EPIC SHIT! You need to create stuff that is worth someone’s money and give it away absolutely free. Make the best damn content you can, the best videos, the best social media updates, the most EPIC EVERYTHING you can and don’t ask for anything in return.

If you do that, you will attract more customers when you apply everything else in this article alongside epic content.


It’s not easy to land your first 1,000 customers in business. Conversely, even if you had landed your 1,000th customer, it still doesn’t mean your business will boom.

At the end of the day, you need to build backend growth.

If you look at most hosting companies as an example, they often lose money upfront when they obtain a new customer. However, after some time, they make up those cost with up sales and backend offers, also changing the pricing after someone has been a customer for a while.

There are millions of companies that will lose money upfront to obtain a customer. This might seem silly at a first glance, but getting the money is the hardest part in any business. First get them to commit, then build value, and grow your business with backend sales.

I will provide you with another article on the backend of doing business because it’s an important subject.

Share with me your thoughts on getting customers. What’s working with you? What’s not? What’s missing in your business or what have you done to blow past the 1000th mark?

Talk to you soon,
Scott “value giver” Hurtado.