Why Some Blog Posts Flop While Others Win!

Having a blog is a great way to connect with people, but what we fail to understand is that a blog post is so much more than just a piece of content that gets people reading.

A blog post can be a bridge to someone subscribing or sharing it on social media, or simply a way to connect with someone on a deeper level.

In this short article, I want to show you how the typical blog posts affects your site and your time. It’s very important to note that not all blog posts are created equal.

Why Do Some Articles Flop While Others Become Winners?

Everyone that creates blog posts has different thoughts and feelings in mind when they write. The fact of the matter is that no two people are the same and some people write articles that hit it out of the park. If you have a big audience and they seem to all be asking the same questions, you can plug into that pain and create what they’re asking for. Make it a home run for the reader!

Writing about pain points combined with research is one part of the puzzle to writing a winning post. A reader wants answers; you can give them what they want.

On the other hand, if you have no advice to talk about when it comes to pain points, you can still create topics on what people are asking for by examining your competitors’ sites. You can look at which articles are popular and what they might have missed by going through the comments to see what everyone is saying. A great tool to see what’s being shared over social media is BuzzSumo.

It takes time to do research, but it will pay off in the end when you push the Publish button. Another reason why some posts become winners and others flop is because the content has already been covered a hundred times. If you love writing about a particular topic and you already know it’s been covered a thousand times before, you need to make sure you add something that’s going to add significant value to the topic. What’s even worse than writing on a topic that’s been covered numerous times is rewriting someone else’s topic to call it your own. Don’t do it! Everyone hates those who take a piece of content by a well-known content creator and make it their own. Don’t be lame. Put in the work yourself and answer the questions that people want answered, don’t just rewrite the same content from another creator and call it your own. You can’t expect to get anywhere having that kind of work ethic.

Yes, you can read someone’s article and get new ideas from it to write about, but don’t copy and paste words from the article and change a few things around to call it your own. If you’re doing that, then you will never see the light at the end of the tunnel. It doesn’t matter how much you write if you take someone else’s article. You will just keep getting mediocre results, at best, with your articles. Your best bet is to write about what you know and what you have interest in, otherwise take a step back and learn more on what you would like to write about.

Keep It Simple

Keeping it simple when it comes to posts that flop comes down to researching and writing for the reader in mind. A great way to write better, faster, and more constantly is to read more. Many studies have shown that when you read more you become a better speaker, when you speak better you can surely write better.

Writing really complicated isn’t all that hard for most of us. However, it’s writing beautifully with simplicity that makes someone fall in love with your content.

As far as the process of writing, you need to find what works for you. I myself like to type when I write, but there are those days where I can’t seem to type anything so I speak it. You can use tools like Rev.com which will transcribe your audio into text. It’s how people can write 10 times more than if they were to type it all out.

Getting into the right flow when you write can be a big part of your success. The tools, process, and schedule can have a big impact on your writing. For example, if you write when you’re drained of energy, your posts might suck. Don’t try to force yourself to write. You could go for a walk, get some lunch, or take a shower to get your creative mind flowing again.

You need to find the best time to write in order to write well. Writer’s block sucks, but there are ways to overcome it.

You need to use the right software and strategy to have the best words come out of you. For me, I like to type on the keyboard like I mentioned a minute ago. When I type I use a tool known as Scrivener. Without Scrivener I couldn’t write as much as I do; it’s a lifesaver!

It’s not hard to make a winning blog post that will capture the attention of readers. Make the post about them, not you, if you’re a financial planner, which is a big market. Don’t talk about all the ways you can help them, the benefits, features. Boring! What you want to talk about are their pain points, storytelling, a victory of how one of your clients made it. Also, you should always write with emotion in mind. You want to move people rather than just speaking to them.

Leave Yourself Breadcrumbs

Another helpful tip to overcome writer’s block is to leave yourself breadcrumbs to come back to. For example, if I was wanting to write about a subject, let’s say conversion, I would write a headline like: The 3-Step Plan to Improve Your Conversions. Then I would leave my computer without writing anymore and come back later to that headline. Almost always I can just start writing without having to even think about it. That’s because I’ve left myself something to come back to. Try it out and see how well it works for you.

If you don’t know your market as much as you’d like to, then do some research like I said and head over to Amazon and buy some books that are rated high in your market. Don’t overcomplicate things because writing and creating really good content is about putting the reader first and giving it a reading level of a 6-7. You can check out an amazing app known as Hemingway which works much in the same way as an editor, but for style.

How To Make Your Words Shine!

The last and extremely important part to a winning piece of content is the restructuring phase and lastly, editing the final draft. I like to write in a way where I just get everything out of my mind as fast as possible. Why? Well, because it allows me to write fast and not have to force myself to write, which is when writer’s block takes over. Getting everything out and just letting yourself flow without going back and editing your words will give you the power to write much faster. Leave editing to editing and restructuring to restructuring.

If you’re like me and you’re not good at editing, then you can hire an editor on places like Upwork or you can use tools like Grammarly. I have both an editor and the Grammarly editor.

Before I send my content off to my editor, I read it first and oftentimes change things around and delete entire sections. The structuring part and editing part can make a good post become a great post! Restructuring and editing your content before you hit the Publish button is crucial.

Thanks so much for checking out this blog post; please leave your thoughts below in the comment section. Tell me what kinds of stories you’re writing about and what kinds of impact you’re having.

Talk to you soon,

Scott “busting ass and taking names” Hurtado