Forget the Call to Action — Make It a Call to Adventure!
Not too long ago I was stopped by a man that seemed like he hadn’t showered for a month. The pants he was wearing seemed like they would be able to stand up on their own if he was to take them off. However, the thought of him walking around pointless was unbearable to even think about because the smell was that bad.
Why am I telling you all of this?
Let me get to that in a moment.
Forget the Call to Action
In business we all know about the “Call To Action.” It’s nothing new and it does deliver results. However, there’s a much better way to get clients to take action.
I like to call it — Make It a Call to Adventure. 😉
For the most part the “Call To Action” and “Call To Adventure” work in the same way, which is getting people to perform an action you want them to perform.
The key difference is that the traditional call to action is somewhat boring and everyone and their cat knows about it. “Option here” “Download my free eBook, course, white paper, etc.” We see stuff like this all over the Web and it gets annoying a lot of the time. Rather than being traditional, I want to talk about putting a spin on the Call To Action that can work wonders for you and that’s introducing the power of storytelling.
As Wikipedia puts it: Storytelling is the conveying of events in words, sound, and/or images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values.
The key point to storytelling in this day and age is “entertainment!” You need to entertain your readers to a level that will not only keep them on edge, but also get them to take action on what you want them to do most. Storytelling is an amazing way for you to connect with your target market. It just doesn’t work as much as it used to to talk about content that can help your market. What you need to do is create immense interest.
At the very beginning of this article I talked about my story, which led you into the article, and if you’ve read this far, then it worked. 🙂 I will be getting to the point of that story, but first I am taking you on an adventure.
Storytelling WORKS! Trust me on that.
Every great movie, TV show, and book has storytelling embedded into its DNA. Storytelling isn’t just about having someone take an action or consume what you’ve created. It’s about the reader (or viewer) feeling something: emotion, sadness, happiness, or something of deeper meaning. When you can capture someone’s feelings, you will gain more eyes on your creations.
Take a look at social media for example. People always seem to share, like, and consume posts that are funny more often than those that are helpful. This is simply because when someone feels like you’ve stuck something inside them, they’re far more likely to share than compared to a post that’s strictly a Call To Action.
Often times a post on a social network that strikes an emotion doesn’t need a Call To Action. Why? Well, it’s simple because it will be shared without you having to ask for it to be shared.
The human mind is a very complex thing and since the invention of the Internet we’ve been sold, sold, sold, and sold some more. If someone gets the hint of you asking for something before anything else, the chances of them performing that action is less likely when compared to something that triggers a deep emotion.
It’s why some motivational and inspirational YouTube videos have tens of thousand of more plays when stacked up against the other videos. It’s just so much better when you have a story, an emotion, and make it personable. If you run a business, think about the end user and how they will feel about your advertisement. Yes, they might be able to save money by using your product/service, but go deeper.
Think about how their life could change, think about what makes them tick and then distill that message into your message. Also, tell it in a way that will create a compelling story.
A great example of an amazing story that hits your emotions hard is this video:
After watching it, a lot of people feel the need to share it. And that’s because it had immense story, emotions, and heart ingrained into it.
Make the Story Count
The point to my story at the beginning of this post is that man that smelled really bad asked me how I became so successful. And although I didn’t want to be rude to the guy, I told him that he needs to surround himself with people that push him; first thing he should do is take a shower, buy some better clothes, and think about his impression.
If he wanted to land a great job he surely couldn’t do it looking (and smelling) like he did. It’s a compelling story because the guy was smart and he seemed like a great person, he was just hanging around the wrong crowd and creating a story that wasn’t working for him.
I once lived out of my car so I know how hard life can be.
It’s not about what you look like, it’s about the story you tell (and how well you tell it). The gentleman that approached me looked broken down, helpless, and lost. However, his mind was on track; he just needed a little push and that’s why I took him to the store and bought him some new clothes. I also gave him a full membership to my program, inner circle, and bought him $1,000 dollars worth of books (you know how I love books).
Now that same man that was once broken, helpless, and lost has become very successful.
Always try to see the best in people regardless of their situation.
The entire point to this post and life is this: Create and tell a story that’s worth telling and success will follow.
Please share with me your thoughts on how good your storytelling is. What’s working for you, what’s not?
Scott “I shower everyday” Hurtado 😉